Why I hate my power
Or why reading marketing tips makes my skin crawl

Web developers have a lot of influence

And you can't deny that. We shape the greatest invention of humanity since the NASA Apollo program (or, arguably, since the invention of the sandwich press). Almost every single move we make has some sort of impact on the people that see our work. Every change in typography, every change in layout, every change of wording will influence how your clients view you and your creations.

And I hate that.

Scary analytics, super creeps

I hate that it's expected of me to optimize my page to an extreme level of detail - and I don't mean the load time optimization, or accessibility, I like doing that (well, like is a strong word, I definitely don't hate it). I hate metrics like turnover rates, how much my users stay on the site, what they specifically click and other things that analytics tools check. I think it's creepy that we get pressured by the higher-ups and analytics experts to use psychology into tricking people to use our and only our product. That sort of thinking sounds like it came straight out of the thoughts of a cartoon villain, like Captain Planet.

I want to make something that will be useful to people, not something that I want people to use, if that makes any sense. I want the value of the product to be dictated by its actual value, not by what psychological tricks I employ.

Of course, I don't mean things like laws of good user experience, those are actually important axioms that one can use to make a good-looking and functional websites. I mean intrusive tactics, like the use of email campaigns and overusing push notifications.

The perfect world

I like to jokingly say that the developer paradise would be a place full of other developers, and no one else. Only developers writing software and articles for other developers to use. This is sort of relevant to the issue I described in this blog - we need to put the value of our product before the need for more numbers - more clicks, more turnover, more everything.

We need to go back to when content mattered on the web, and I think some of us are on the correct path.

The image used as the thumbnail is made by Jonathan Ybema, and is licensed on the Unsplash License.